Dear CoOP Member,

 

     Thank you for being part of  Chews-4-Health’s National CoOP Marketing Program.  Hopefully you have listened to our Tuesday Night Corporate conference  calls which provide the most current updates and future plans regarding the CoOP.  We started with our national radio campaign in January which has attracted  some of the most famous radio show hosts in the nation; taking, loving and endorsing  the product.  This includes famous hosts like Neal Boortz, Mike Gallagher, Monica Crowley and George Noory.   You can hear these endorsements on the corporate web site (go to the “radio hosts” page).    Now we are continuing the branding process through a national billboard campaign, magazines and, what we are most excited about: TELEVISION!  Starting next month, Chews-4-Health will be featured on Lifetime Television, We (Woman’s Entertainment), TLC (The Learning Channel), CNN and ABC Family.  Reaching over A HUNDRED MILLION HOUSEHOLDS! All orders from these exciting television features go to CoOP members.

      Lifetime Network executives spoke to Dr. Friedman about his ability to captivate people with his knowledge and interesting facts about nutrition... what does that mean to Chews-4-Health?   Dr. Friedman is now Lifetime Television’s “Health Expert”! He will be a regular host on their popular morning show “The Balancing Act” (starting the end of June).   A few celebrities he is considering for interviews:   Actress and super model Jenny McCarthy talking about natural alternatives to help autism (she heads up a National Autism Organization), Kelly Preston (John Travolta’s wife) and we're even  hoping to have Suzanne Somers on the show. In her bestselling book, she stresses the importance of CHEWING, which of course goes hand in hand with our message.  Marilu Henner has been invited on the show to talk about her total health make over and her  excitement regarding Chews-4-Health (Dr. Friedman is appearing on Marilu’s show “The Art of Living” promoting the  business opportunity of Chews-4-Health) . 

 

   Truly exciting and big things are happening!   We have been getting several questions from CoOP members and we want  to spend some time answering them and give you a very detailed recap of exactly what has taken place the past couple of months  and give you a closer  look into the future of the CoOP. 

     

CoOP RECAP AND FUTURE:  
 

Why the change in share structure?

We’ve had several questions asking why we changed the share structure.  As you know, this nation is facing very difficult times.  4.5 million Americans have lost their jobs in the past 4 months. Just like other corporations in America who have had to adapt their business models to adjust for these  times of economic hardships, so has  Chews-4-Health. We had people wanting to join the CoOP since January, but just couldn’t afford $400 per month.  In addition we have had people that  joined in January and  were feeling the pinch of this recession in March.   By creating a share structure that is more affordable, it allowed for MORE people to be involved and  still REWARDED THOSE ON BOARD FROM THE BEGINNING because they still have a first tier,  more lucrative position.  It also allows those with one share at $400 to now have FOUR SHARES for the same amount of money!  And if those in the first tier can buy additional shares (maximum 4 in first tier and  6 in second tier) , all of these additional shares are placed in the  second tier, bringing them even MORE profits to their first tier position. 

    

This new structure was designed to make sure that none of the first tier members would have their share and commitment diluted while also  rewarding those that have been with us from the beginning. 

 

Below is an example using $100,000 profits coming into a CoOP  that has 2,000 members:

Pre-Conversion: 1 share at $400

Post Conversion: 4 shares at $100=$400

 

This means you have an even conversion. However, should anyone in the first tier convert to less than 4 shares,  your  profit sharing actually goes up.

 

Pre-Conversion:
Profit:  $100,000- Profit per share for 2,000 Members/Shares= $50

Post Conversion:
Profit:  $100,000- Some members did not convert all of their shares. Let’s say there’s: 7,000 shares at $100

Profit: $100,000- Profit per share for 7,000 Members/$14.28
HOWEVER,  since you now have  4  shares per position,  you would have profit of 4 x $14.28= $57.12

 

In addition, if you purchase additional shares in the  second tier,  your first tier shares will profit from the second tier.

 

For example: 

If you have  4 shares in tier 1,  you get  100% shared profit.  If you purchased additional shares, these  shares would be placed in tier 2 earning 80%;  HOWEVER, this 20% loss is GAINED in your  first  tier positions because you now get  120% of the shared profits in tier 1.  This rewards those that got on board early and created a fire for those who will join this summer or in the fall.

 

Some CoOP members are so excited by this new structure, they are increasing their shares to TEN!   One man  said it quite eloquently:    "What else am I going to do with my money? Put it into a shaky stock market? Invest in a lousy Real-Estate market?  Leave it  in banks that may be going under? Chews is a ‘first to market’ product like Starbucks, Apple, Microsoft and something I believe in".   
 
What is all the money being spent on?  

The funds that  come in from CoOP members are placed in a separate bank account and ALL funds are spent solely on CoOP advertising and expenses directly related to the administration of the CoOP.  We hired a third party CPA firm (Goodson & Taylor) to come in and review the books so that CoOP members would feel peace of mind knowing that the funds were being spent how they should be spent…on advertising Chews-4-Health nationwide.  After her  thorough analysis of EVERYTHING, Lynn Taylor confirmed on a previous conference call that all funds  are  indeed being placed in  a separate account, being spent  only on CoOP advertising expenses and ALL money coming in and wholesale members sign ups are going to CoOP members.  This third party review was our way of showing everyone, we are doing exactly what we said we are doing. 
  
Allocation of Funds:
We have been asked how funds spent on advertising are allocated to various media types.  This information is below.  Keep in mind, these percentages will now change  as we will be  focusing on Chiropractors and beauty/hair/nail/tanning salons. 

Average allocation of monies spent on advertising over the past 8 weeks: 

50% syndicated radio
30% block programming
10% chiropractic campaign
5%  internet  marketing
2%  streaming radio on line
2% television
>1%  magazines

 

Syndicated Radio:
We are currently airing on the major syndicated radio networks in the country.  The key word here is "syndicated"  because that means when we air on a show  like Monica Crowley, the commercial is heard  in  ALL the cities she is heard on.  By going direct to the network, we are able to reach TENS OF MILLIONS vs. thousands of listeners.

 

CLEAR CHANNEL
SALEM NETWORK
COX NETWORK
DIAL GLOBAL
TALK RADIO NETWORK (TRN)
CUMULUS
PREMEIRE NETWORK
VARIOUS CHRISTIAN RADIO NETWORKS 
RENDA BROADCASTING

 

Tracking Results:
All syndicated networks have their own allocated phone numbers allowing us to track their success.  The typical test run is 6 weeks and then a decision is made  if it stays or goes.  Many of our current  segments have not even aired a full six weeks yet. Those that have are being analyzed by our state-of-the-art software system and we continually adapt our campaign accordingly. 

HOST ENDORSEMENTS/COMMERCIALS/BLOCK PROGRAMMING: 

Commercials:

Dr. Friedman,  along with Scott Haule, legendary sound producer for major motion pictures (Batman, Indiana Jones, The Lion King),  put together several 60 second and 30 second commercials.  These range from serious to humorous and have a variety of attention getting sound effects. These commercials are now being heard all over the country in EVERY major city in America.  To listen these spots,  visit  our web site and click on “commercials”.  

 

Talk Radio:
For a full description of each host, their bios and market  reach, visit  www.chews4health.com  and click on the “radio host” icon.   Below is  a listing of the shows we have aired on:    
 
TRN (TALK RADIO NETWORK)  :

Rusty Humphries Show 
We average air time of  2 times per day  on his show plus bonus spots. He also does “product give aways” for us and even  talks about Chews-4-Health during the show (see “Rusty on air adlibs” on the web site for a few examples).  Dr. Friedman has also been interviewed on his show, sharing  the exciting health properties of  Chews-4-Health. Rusty takes Chews-4-Health every day and is on auto-ship.
 
Monica Crowley Show
We air 2 times  per day on her show in addition to bonus spots.  She also does “product give aways” for us and brings the topic of Chews-4-Health up during her show.  For example, “Mark, you seem stressed out today about the political situation in Washington. You know what  is very important during times of stress? Good nutrition. You need to take Chews-4-Heatlh. I take it and love how it makes me feel” ! Monica takes Chews-4-Health every day and is on autoship.

Jerry Doyle Show
We air 2 times per day on his show in addition to bonus spots.  See “on air adlibs” for some examples of his endorsements for Chews-4-Health. He takes the product every day and is on autoship.   He has the “fastest growing show on TRN” .

Doug Stephans Show
We did air daily on his morning show and the results were not what we expected and therefore, we cancelled his show.  He is very laid back as is his audience.  Not our market.

 

Phil Hendrie Show
 We aired 4 spots per night with Phil.  He is taking and loving the product.  After analyzing the results, we were not impressed with the numbers he brought in. We have since left the Phil Hendrie show.  We are constantly monitoring all hosts and making the needed shifts. 

 

ManCow Show

 A funny zany “no politics” show.  We currently air our segments several times per week.   It is not posted on our web site but you can visit the site here.  http://mancow.com/site

This program caters to females ( a huge market for Chews-4-Health). We get these spots as bonuses and don’t have to pay for any of them.

 

Erik Hastings Travel Show

Through negotiations,  this syndicated show is also a  bonus  to us every week. 

Motor Trend Radio Show 
Through negotiations, this syndicated show is a bonus to us every week.

Science Fantastic Show 
Through negotiations, this syndicated show is a bonus  to us every week. 
 
 
SALEM RADIO NETWORK:
 
Mike Gallagher  is a  legend in talk radio. He pulls in the most orders for us because he is PASSIONATE about Chews-4-Health and a personal friend of Dr. Friedman.  They worked together in the past and he is even bigger now.  His live endorsements are truly the best!  If you have not heard these, visit our web site and check out his passion for  Chews-4-Health.   He takes Chews-4-Health every day and is also on auto-ship. 
He brings in approximately  40% of ALL  the orders from syndicated radio.
 

Michael Medved 
We aired our commercials on his show throughout January but the numbers did not bring in what we expected and therefore cancelled our contract and moved those funds to another radio host.   

This is our very own TWO MINUTE segment on Salem Radio Network.  This has brought in a GREAT RESPONSE because it allows Dr. Friedman  to share  much more than he can during a  30 second or 60 second commercial  (see our  web site for samples of these two minute segments) .

 

OPTIMA NETWORK

These spots are produced by Mike Gallagher but air on shows and stations  on various other networks.  Mike's spots have appeared on Rush Limbaugh and Sean Hannity.  We air these as much as 3 times per day during the week and 5 times on Saturday. This is a great way for us to “piggy back” on some major shows without having to pay the high dollars it would cost if we went direct. 

 

Clark Howard Show 
Clark is the consumer advocate of America.  We  analyzed the numbers and have decided to leave  his show but may come back to it with our "opportunity" message which is about MAKING MONEY (more in line to what his audience wants to hear vs. nutrition) . WEALTH is more important than HEALTH to Clark’s audience.
 
Neal Boortz Show
Neal’s  show has brought in the most calls using our commercials.  After those results, we asked about endorsements.  We will told that   he had a two year waiting list for endorsing any additional products. Through perseverance, Dr. Friedman was able to get product to him to try.  He called and said, “I love it and will endorse it”!   He is now sharing his love and passion for Chews-4-Health to millions of listeners every day.  His testimonial is available to listen on the web site.  The reason he had a  two year waiting list for new advertisers is because HE BRINGS IN THE NUMBERS and when his listeners call, they are ready to ORDER.  A very well known computer company has  been with him for FIVE years!   We are very excited to be partnering up with Neal Boortz!   Neal loves Chews-4-Health and has “thrown away his pills”.  He is also on auto-ship.
 
 
PREMIERE NETWORK
 

Coast-to-Coast with George Noory
This show is the second largest syndicated radio show in America (Rush Limbaugh is first).   George takes and loves the product and airs his  voiced commercial on the air every night.  We  will be doing  TWO MINUTE spots which will allow us to share so much more with his audience.  Dr. Friedman will also be appearing on George’s show in the near future.

Rush Limbaugh
We air during the week on his show through the Optima network and have captured his weekend crowd on the Premiere network.  We have discussed having him endorse the product at a later date; however, with the new publicized controversy (attacks on the president) we are holding off on pursuing this. 
 
Sean Hannity
We currently air throughout the week on his show through the Optima network and capturing his weekend crowd on the Premiere network. 

 

Laura Ingraham 
We did air our commercials on her show during January but because of the cost factor, it made more  sense to allocate those funds elsewhere. We dropped her after learning about being on a  “remnant list” for Laura. This puts us on a waiting list to take advantage of DEEP DISCOUNTS on any spots that are not used during a week. This offers as much as 60% off what  it would cost to be airing on schedule. This is like when cruise ships offer a great deal the day before the ship leaves vs. leaving the room empty.

Tammy Bruce Show
 Flag shipped at KABC Radio and nationally syndicated with 153 affiliates, The "Tammy Bruce Show" premiered in 1993 in Los Angeles. Additionally, her editorials and commentaries on significant social issues have been published nationally and internationally in a wide variety of magazines, newspapers, and on television and radio programming. Ms. Bruce is also a Fox News Channel Political Analyst, and served on California Governor Arnold Schwarzenegger’s Transition Team. Tammy is a “tell it like it is” radio host. She has appeared on  O’Reilly Factor and fills in for Laura Ingraham. 

NATURAL SOLUTIONS SHOW:

This is our “Block Programming” (also known as infomercial) . This is bringing in the most orders of ANYTHING we are currently doing.   We  air weekly on several hundred  individual stations across the country and this is growing each week.  Our block programming reaches every major city across America.

 

INTERNET MARKETING:

  This is approximately   5% of the funds spent on advertising. This was a VERY important factor because,  many people hearing the segments on the radio will not pick up a phone but will use the 21st century way of ordering product... THE INTERNET.    They will do a Google search and that means our competitors and  TEAM MEMBERS can take orders that belong to CoOP members. We realize there will be some cross over orders but we are doing our best to keep Team Members and competitors from taking orders away from the CoOP. To do so,   we hired a firm that specializes in SEO (search engine optimization).  This is a process of improving ranking in search engine results.

Why did we feel this was important?  Just our way of trying to protect  orders that BELONG TO COOP MEMBERS.  We also  have advertisements throughout the internet  that links all orders to "OrderChews.com" (the CoOP's web site). You can see that on MOST of the radio stations that we are airing on, if they have a website, orderchews is there and also bringing in orders for the CoOp!   We spend considerable time protecting CoOP member’s contributions because, although we know there will be some cross over orders, it is the CoOP that pays for these airings. 

 

COMPLIANCE DEPT:
We have a full time compliance dept that spends each day keeping Team Members from operating web sites that "look like" the CoOP’s web site.  There have been DOZENS that have been pulled thanks to our compliance department.  We also monitor auction sites like ebay and wholesale clubs trying to take advantage of our massive advertising campaign and take profits away from our CoOP.  We know the exposure was paid for by the CoOP members and THEY deserve to reap as much of the profits as possible.  
 
CALL CENTER TRAINING:

Prior to launching, we purchased a state-of-the-art call center software system.  This tracks orders, on hold time,  dropped calls, success of operators, etc.  We also hired a call center manager with experience his name is Jonathan Simmons.   He personally ran a 200 inbound/outbound operator call center in Florida! 
What are the benefits of having our own call center? Operators work for us. They take the product.  They CARE about  the success of Chews-4-Health.   We have regular training sessions on “the most commonly asked questions”  and how to properly answer them.  We RECORD all the calls and many of these are analyzed and  reviewed with the operators. The operators  that do not convert callers into customers, this system allows us to review their  recordings and ask “what could you have done differently  to capture that sale”?   We also have bonus incentives every month for the operators that have the highest conversion rates and we list their names on the board for everyone to see. Dr. Friedman has personally trained them on product benefits  and he also listens to the recordings to ensure they are doing their very best.

 

CALL CENTER STATISTICS:

We have a very advanced phone and tracking system. It documents what shows and commercials are working for us and which ones are not.  It also shows what cities and states  bring in the most orders.

The Top 5 States are as Follows:

CALIFORNIA
TEXAS
ARIZONA
FLORIDA
ILLINIOS

 

Mike Gallagher
George Noory
Rusty Humphries
Neal Boortz (pre endorsement)
Monica Crowley

 

65 % females

45 % men

 

Conversion Rate:

The conversion rate per number of calls is something we  had hoped we could document. Unfortunately, we learned that it is difficult  to accurately do so. Here is why...
In spite of us asking Team Members not to call our  operators, they continue to do so asking “How is  the CoOP going?”.

We get wrong number  calls every day. We have hundreds of  toll free numbers available and most of these were existing numbers that were not renewed.  Their previous customers  call and hang up without buying because they did not call to reach Chews-4-Health. This registers as a “lost sale” call. 

Many people call to speak to an operator wanting information and they are told this info can be found on the web site so they hang up and order on line. That technically  is considered a “lost sale” for the call center, but it actually is not. 

George Noory brings in A LOT of elderly prospects that want to pay by cashiers check. These prospects are given our  street address and then hang up. Technically, this would be shown as a “lost sale” for the call center, but in reality, it is not. 
Customer service calls come in all day like:

“How do I reorder product?”  ,    “I didn’t get my CD yet?”,  “Can I make copies of the CD and share with friends?”   ,  “How many Chews do I take a day?”  ,  “Just got my shipment, can my cat take Chews?”   ,  “I’m having troubles ordering on line.”  ,  “I ordered yesterday but forgot to ask how long it would take before I received my order.” 

However, those orders we do get, we can track where they come from and THAT is how we gage what to keep and what to let go.  Our system allows us to see how long people were on hold, lost calls, hang ups, time spent per call and where they are calling from. 
ALL THAT TOOK PLACE IN JUST A COUPLE OF MONTHS!

 

What are our plans for the months ahead?  

 

Dr. Friedman flies   to Florida this week to film his first appearance on Lifetime’s popular morning show “The Balancing Act”.  This segment  is scheduled to air in early May.  
Just recently,  Lifetime network executives spoke to Dr. Friedman about his ability to captivate people with his knowledge and interesting facts about nutrition... what does that mean to Chews-4-Health? 
 
Dr. Friedman is now Lifetime Television’s “Health Expert”! He will be a regular host  on their popular morning show (starting the end of June).   He has been given full reigns regarding the topics and who he interviews.  A few celebrities he is considering for the line up:   Actress and super model Jenny McCarthy to talk about natural alternatives to help autism (she heads up a National Autism Organization), Kelly Preston (John Travolta’s wife) and we're even  hoping to have Suzanne Somers on the show. In her bestselling book, she stresses the importance of CHEWING, which of course goes hand in hand with our message.  Marilu Henner has been invited on the show to talk about Chews-4-Health and her  “Total Health Make Over”. 
 
As Lifetime’s health expert,  Dr. Friedman will also be writing an  “Ask The Doctor” column for Lifetime’s  monthly newsletter. The Lifetime network’s partnership is the biggest news since the inception of the CoOP!   Lifetime will be advertising Chews-4-Health on commercials throughout the week. At the end of each segment it will state,  “Join Chews-4-Health’s formulator Dr. Friedman every Monday on Lifetime’s “The Balancing Act”.

Lifetime will also be doing major magazine advertising, Chews-4-Health giveaways and  posting Chews-4-Health banners on their web site.    All commercials, magazine advertisements and any marketing we do through Lifetime will have the “orderchews” link/toll free number and  ALL orders go to CoOP members.             

 

GREAT TOOL TO BUILD YOUR BUSINESS!
 
 
What’s so special about Lifetime?? 
 
Lifetime is THE MAJOR network catering to females. It reaches ONE HUNDRED MILLION HOUSEHOLDS!    Women account for 85% of all consumer purchases including everything from autos, electronics  to health care!

 

Lifetime is also putting together  a national press release which goes to 700 newsrooms and 1,300 major broadcast facilities  that are looking for stories to feature. So other programs and newspapers around the country may  give us additional coverage.   Team Members will be able to use this  Lifetime network press release to promote their own business or share  it with their organizations.  These special health segments start filming in  June and will air every Monday morning throughout  2009.     

 

 

You may remember Marilu from the TV show  Taxi. She’s also starred in movies with  John Travolta, Richard Gere, Steve Martin and  Jeff Goldblum.  Through her best selling books, she has become a HUGE advocate for nutrition and exercise and her show features cutting edge advancements in nutrition. She heard about Chews-4-Health on the radio and had her producer call to see about featuring Chews-4-Health on her program.   This show is featured on We (Woman’s Entertainment network). This network is available to 72 million US households!  The segment will also air 19 times on The Travel Channel, Discovery Channel, CNN headline news and ABC Family Channel . The millions of people that see this show will be given a special number and all orders from these airings will go directly into the CoOP.  Filming for  “The Art of Living” begins in early May.

Dr. Friedman will be appearing on the new show "Beauty Spaces”, the spinoff of the award winning program “Designing Spaces”.   He, along with Dr. Jonathan Crane (Dermatologist)  will be speaking to millions about Chews-4-Health’s anti-aging properties and its ability to help nails, hair and skin look healthy!  This not only appeals to all females but also opens up a huge market for us. We can  use the DVDs of the program and mail samples of the product to  spas,  tanning/hair/nail salons and even Dermatologists! All orders from any  future mailings will be placed into the CoOP.

Designing Spaces

 
"Designing Spaces" has invited Dr. Friedman to speak to YET ANOTHER AUDIENCE ..... MOM'S!!   Dr. Friedman will be appearing on the new show "KIDS SPACES" and he will  be speaking about Chews-4-Health’s  benefits for children!  This will air before the  new school year begins!  During tough economic times, a mother may hold off on purchasing something for HER, but will not think twice when  buying something for the health of her  child. Chews-4-Health offers a supplement with whole food, fruits and vegetables for the whole family. This will air in early August during their “Back To School” special.
 

TV Infomercial

 

We are now doing the preliminaries for  our  first TV infomercial. Infomercials  have become MAIN STREAM!   Have you heard of Billy Mays?  He’s the guy with the dark beard you see selling everything from Oxyclean to Kaboom .  He made these products BRANDED names solely by infomercials.   Last week he appeared on the Tonight Show.   Jay Leno not only had him as a guest, he was  featured throughout the entire show.  Dana Carvey, also a guest on the show,  asked Billy Mays for his autograph after the show.  Infomercials are A POWERFUL way to bring the Chews-4-Health message to a  very captive audience. 

 

 
Our first full page advertisement in Dynamic Chiropractic went out this week.   This goes to  61,000 clinics and  20,000 additional associate doctors.  That means a potential market of over 80,000  chiropractors.  This is a  bimonthly magazine and in 2 weeks, we start our giant two page spread, then we plan on sending a  copy of America’s Unbalanced Diet AND product samples to every chiropractor.   Dr. Friedman has also been invited to do a webinar  which will discuss the  unbalanced diet   and  the importance of Chews-4-Health. That means he’ll be speaking to thousands of chiropractors across the nation and all orders from any chiropractor that signs up from the ads, mailings and webinar, will go to the CoOP. After Chiropractic marketing, we have plans to market to the acupuncturists, health food stores and gyms.  Putting a CD and PRODUCT into the hands of these professionals is a tremendous way  to get noticed and create sales! 

You can view the special CoOP Chiropractic website by following this link:

 

NATIONAL MAGAZINE EXPOSURE

We start our massive magazine blitz off in a BIG WAY. 

Woman’s Day, the most read magazine for  women and women with children ,  has partnered with the Lifetime network and because Dr. Friedman is  their official health expert,  Chews-4-Health was able to get an INCREDIBLE deal for an on going  full page advertisement in this national magazine!   When we say incredible deal... we saved the CoOP 85% off the normal price.  This will be a Chews-4-Health ad  but will also state,  “Join formulator of Chews-4-Health every Monday on Lifetime as he shares vital  tips for healthy living” . This gives huge credibility because it shows the product was created by someone that is seen and respected by millions of females on their most watched network.  Woman’s Day will also be posting “Chews-4-Health” advertisements on their web site... bringing more exposure and orders into the CoOP.  Woman’s Day reaches  approximately 4 million readers!  And this magazine  sits in several thousands of doctor’s offices for multiple months ….these get flipped through by females  waiting for the doctor!

BILLBOARDS
You will start seeing Chews-4-Health billboards across the country at major intersections in the  areas of the country  where we have seen the most success from the radio ads. These start in  North Carolina on the city’s busiest intersection,  the corner of Oleander and College Road.  All billboards will have the gorgeous fruits and ocean scene and in big letters: orderchews.com ( the CoOP’s web site).  Now people that hear it on the radio that don’t happen to have a pen handy when they are driving will see our billboards staring them in the face at red lights, offering them  ample time to write down the info.  Our first one goes up next week. We’ll have photos taken and posted on the website.

“OUT OF THE BOX MARKETING”

We are not just stopping at signs on the road,  we’re going to put them up in bathrooms! That’s right, there is a company that puts up signs in bathrooms all over the nation.  We’ve already contracted with them and will be testing  this campaign in North Carolina.  These signs are located at places like gyms, restaurants, salons and coffee shops .  Imagine walking into the bathroom and seeing a big sign that says, “ STOP FLUSING YOUR VITAMINS DOWN THE TOILET!”    Orderchews.com.    When you can make people laugh in an ad, you’ve got their attention. The most talked about advertisements during the Super Bowl are the ones that make people laugh.  

YELLOW PAGE MARKETING

In our attempt to nationally brand Chews-4-Health, we are also going to be on the cover of telephone books, starting in the upcoming Wilmington NC phone book.   That means 200,000 people will see Chews-4-Health on the cover of the phone book.  Even if they never use the phone book,  when it arrives, ALL  will see it on the cover with the CoOP’s phone number and web site link. Think about all those that see it on TV, hear it on the radio and now have the number TO ORDER  always sitting right next to their telephone.  All orders are placed in the CoOP!   If this does well, we will be coming to a yelllow page book near you!  There is no better way to brand EVERY PERSON in a city than being on the cover of a phone book.

 

WHERE DO THE PROFITS GO?

$25 is shared in the CoOP for all retail orders that are placed.  When someone becomes  a “Wholesale Customer”, $25 is shared in the profit  pool and then that person is placed into the Two-Infinity Structure.  All future orders benefit that Team Member and  any retail profits still go to the CoOP. For example, if a Wholesale Member decides he just wants to buy ONE box wholesale at $39,  Team Members above him benefit from the $30 wholesale volume and then the remaining $9 is shared amongst the CoOP pool.  
     

The CoOP was designed to attract retail customers (shared in the profit pool),  wholesale customers and Team Members that build a business, creating shared profits AND volume in your Two-Infinity Structure. The “profit pool” is not the big picture. We don’t want customers staying in this  pool. Our operators are trained to convert retail customers over to wholesale customers and Team Members. We want customers in the Two-Infinity structure creating a mega commission structure for CoOP members TO INFINITY!   As the advertising increases and our massive TV presence booms, more and more people will  be ordering product directly from TEAM MEMBERS below you and this creates volume (and MONEY)  from OTHER PEOPLE’S efforts that are not even part of the CoOP. The CoOP truly offers MULTIPLE STREAMS OF INCOME!
 

Marketing to Chiropractors, Beauty Salons, Hair Salons and Gyms...  If they purchase  boxes at retail,  the profits remain in  the CoOP pool. However, most businesses will want to buy our new Business Building Pack (12 boxes).   When that happens, the doctors or businesses will not be  placed in the “retail profit” pool because  they are buying in bulk, not at  retail.  Even when they buy this business pack at wholesale,  CoOP members will share the $40 fast start bonus.   

As you can see, we are keeping busy!  We are on a mission to make Chews-4-Health the next billion dollar company. When people hear about Chews-4-Health on the radio, see it featured all over the TV,  see it on billboards, in bathrooms,  or on the yellow pages THE COOP MAKES MONEY! But not only that, it helps Team Members move product easier and that creates commissionable volume in your Two-Infinity structure (i.e. additional income).   How hard is it to sell someone a product they heard their favorite radio host recommend? Or read about in their favorite magazine?  Branding a product across the nation takes time. But every month we are seeing better results than the previous. Get ready for a CHEWmongus summer!

The BIGGER picture………..

        The CoOP pool is just a small part of the multiple streams of income that can be generated from this national advertising campaign.  Many are not seeing this bigger picture.   Chews-4-Health is a home based business that rewards people with SEVERAL streams of income. In addition to the CoOP profit pool, you can earn retail profits, Two-Infinity Commissions, Matching Bonuses and  Chews Start Bonuses.  This income is generated, not just from your efforts but the efforts of Team Members  above you and below you. ..to infinity.  For example, let’s look at someone in your organization that   receives  a  wholesale member that happens to own a hair salon.  She purchases product and displays it at her salon.  Customers walk into her salon  every day, see the Chews-4-Health boxes sitting on the shelves and customers will say,  “Hey, I just  saw that product featured on Lifetime TV this morning. Can I buy a box from you?”  or “Neal Boortz highly recommends Chews-4-Health  every day on his radio show. Can I buy a box from you?”    Those sales generated from this hair dresser become commissionable volume in your organization. This translates to a STREAM OF INCOME that occurred INDIRECTLY from the CoOP advertisements. These financial rewards will not show up as  funds earned in the CoOP pool,  but rather, money you would receive in the Two-Infinity Structure. Also, when anyone below you purchase  boxes, this generates MORE commissionable volume  for you.  Because the product is becoming a branded name, it means boxes are EASIER TO SELL and the more product  that is sold in your organization, the more money you make.  
         One of the main purposes   of the CoOP is to drive new people into the Two Infinity compensation plan. What other home based business offers a massive coast- to- coast advertising campaign that enables those on board to sell a “recognizable and mainstream” product?   I am sure you have heard of OxyClean. The only reason you have is because of the massive TV advertising campaign where Billy Mays BRANDED the product to the nation.   This television campaign created an AWARENESS of the product allowing places like WalMart, Walgreens and Lowes to sell so many bottles of it.  Chews-4-Health’s CoOp is branding the product for you and your organization.  This branding process  will not only bring money into the profit pool for all orders placed, it also brings in residual income from the seeds that are being planted. Seeds that can  potentially  grow into a financial forest  throughout your  Two-Infinity structure. 
 
   We strive to keep the high level vision of the CoOP alive and keep all members focused on the bigger picture.  Seeing the bigger picture and looking at the  entire business model,  there are many ways to make money when you have a Two-Infinity business FUELED  and being DRIVEN  by our very unique component called the National CoOP.  

      Thank you for all the support.  Stay tuned for more exciting news.

                   

      Chews-4-Health CoOP Team.